Two brands.
One shared story.
MINT & ULTRA MOBILE / TEAM BUILDING · CREATIVE LEADERSHIP
Distinct brands, connected by the team I built and the care behind the creative. Explore the direction for Mint and Ultra, then meet the leadership that brings it together.
The team behind both.
From the ground up
I grew the team from two to nine full-time employees, hiring every designer and intern along the way. I also hired and managed five full-time freelancers.
I established the foundation: how the team was structured, how the work moved, and how we showed up for one another.
The culture
I created the processes, but I also cared about the vibe. Support, communication, and respect became the way we worked together. Over time, the team became a family.
That connection matters to me as much as the creative. I want people to feel supported, trusted, and able to grow.
A life beyond work
Life is short and precious. I believe in prioritizing it: the people we love, the experiences we want to have, and the space to simply be ourselves.
That belief is part of how I want to lead. I care about my team as people with full lives, and I want our culture to make room for those lives.
The practice
My leadership includes coaching art directors and designers, making time for individual goals, facilitating brainstorms, and helping the team connect strategy to design decisions.
I partner with cross-functional leaders and present creative to client and executive teams, advocating for both the work and the people making it.
What we shaped
The team story sits alongside two distinct creative direction stories.