Business to business.
Still human to human.
HP · SR. ART DIRECTOR / ACD
Concept development for an account-based marketing campaign supporting HP’s Canadian business, connecting social creative, emails, and targeted landing pages.
The brief
Develop an integrated campaign for specific business audiences. Driver assets led people to content or gated landing pages tailored to targeted clients.
My contribution
As Senior Art Director / ACD, I helped concept the campaign across social media posts, landing pages, and email.
The work connects individual creative assets to a broader campaign journey, moving from the initial message to more focused content.