Hyundai
Working on the Hyundai account at Innocean was fortuitous because it came at a time when the re-branding and rebirth of the brand came to life. It was great to be a part of this and to see how to take a brand from the laughing stock of the car world, to an official member of the luxury club. I spent five years on this account, with 75% of my work consisting of digital projects. I was lucky to keep my skills in tune with print on my slow days, and even stepped out of the box for a little fun with The Walking Dead partnership.
Role: Digital Designer
Art Director: Joe Reynoso
The Walking Dead was a full integrated campaign with the finish touches being a real life transformed zombie protecting Hyundai. This project included an owner's manual for the car, posters and other printed material.
Role: Studio Digital Designer
Art Director: Derek Arzoo
