New Balance

Art Director for a targeted “Urban Sport Lifestyle” campaign for the metro areas of DC, Maryland & Virginia, an area locally known as “the DMV”. This included imagery that would be used for OOH, POP in store displays and social media. This was a fast and furious shoot with limited budget. I played direct roles in location scouting, talent scouting, wardrobe and style, set styles, pre-pro, shot list, outfit list, call list, and on shoot direction of the photographer and models, as well as post production photo selects and editing..

Role: Art Director

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