DISH NETWORK
A Fortune 200 company, breaking the mold with advanced technology.
The appeal? In-house branding for B2B and B2C telecommunications company, experience that was new to my career.
The role? Design Manager/Art Director/Photographer. Small agency, many hats worn.
Photoshoots
art director . photographer . retoucher
Mood boards, pre-pros, casting, location scouting, video villages but most importantly,
"Can we get more of this angle?"
Print
art director
Let's put all the information and all the photos and make all of the CTAs oversized, oh and make it look good while you're at it.
Internal poster series to highlight Hispanic Heritage Month. This was not chosen by the client, but shows how willing we were to push the creative even in a corporate environment.
Winner of International Creative Award
for Best Professional Print not published.
Designed by: Alan A.
Art Direction by: Kathleen B.
Direct Mail redesign to entice customers with a more emotional connection and feel. Established this by strategically placing lifestyle imagery and lighter colors, all while still staying true to DM/DR best practices.
Resulted in a 27% lift over the existing champion, and becoming the new champion creative to beat, translating into millions of dollars for dish.
Designed by: Kathleen B. and Melanie L.
Art Direction by: Kathleen B.
Copywriter: Matt A.
Digital
art director
Typical digital asks of social and web banner deliverables, some with DCO templates, landing pages, mobile pages and emails.
Digital campaign with a slight dig at our competitor. Intentionally focusing on fantasy football and promoting NFL Redzone.
Designed by: Evan B.
Art Direction by: Kathleen B.
